Events/Awards The first ever Gerety Awards Winners are now out! After the Executive jury sessions, which took place in 10 capital cities, the Grand all-female jury have now chosen the...
Ads of the Week Jawwy wants to make the Ramadan spirit an everyday habit Jawwy, a Saudi telecom brand from STC, believes in fairness at all times and wants to perpetuate the Ramadan spirit...
Ads of the Week Three Advertising films produced by Tarek Nour Communications with local culture at their heart We take a look at three recent Egyptian TV productions from Cairo-based Tarek Nour Communications (TNC) that taps into the...
Advertising XTC, a smelly business - Launch of new fragrance helps citizens recognize drug labs XTC is a hot topic in the Netherlands. The production of XTC and other synthetic drugs, always comes with the...
Ads of the Week FP7 and Almosafer take the spirit of Ramadan to an unexpected destination How far does the true spirit of Ramadan travel? In Ramadan 2019, FP7 and Almosafer have taken Ramadan to a...
Advertising LACOSTE x SAVE OUR SPECIES: A global commitment to face a global issue In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to...
Ads of the Week Burger King tingles sensations through an ASMR-focused film For the launch of Burger King’s new Crunchy Chicken Fillet, the fast food chain rolled out an usual campaign where...
Events/Awards MESMF's 5th edition came to a close with the announcement of MESMA winners For the fifth consecutive year, the Middle East Social Media Festival (MESMF) was held on April 11 & 12, 2019...
Ads of the Week Babyshop Takes a Unique and Unexpected Perspective on Mother's Day Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, Babyshop, a leading...
Branding Sheraton Unveils New Logo Sheraton Hotels & Resorts, Marriott International’s most global brand continues its transformation journey with a nod to its timeless pioneering...
Ads of the Week DHL Creates The Human Network, with a little help from Mo Salah J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged...
Ads of the Week 'The Sound of Shisha' Takes Smokers by Surprise: a social experiment by TBWARaad for AUBMC 'The Sound of Shisha' is a new a campaign created by TBWARaad in Beirut for the American University of Beirut...
Digital Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...
Branding Atrissi Studio behind a new Lebanese F&B concept in Amsterdam Netherlands-based Atrissi design studio has developed the branding and design for Beituti restaurant, a new Lebanese food concept scheduled to...
Events/Awards Goodvertising, Design for Good, Tolerance… Inspiring Topics Tackled at ArabAd's AdPulse Creative Day In current times where there is a pressing need for companies and brands to play a more meaningful role in...
